Taverniti So Jeans was launched in 2004, a sportswear collection from Jimmy Taverniti. Despite of the denim line being young, it has already begun making waves in the fashion industry. JT was teamed up with Paul Guez, his friend and founder of Sasson Jeans, to develop new wash treatments and fits using premium denim as well as other fabrications from Europe, USA and Japan. Taverniti focuses on
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